Internally, we maximize the synergies across our local R&I centres in Shanghai, Tokyo and Seoul in North Asia. Maxime De Boni, Vice President, L'Oréal R&I North Asia and China, said: "We have the open R&I strategy to lead us into the world of "Co", a world of co-llaboration, co-creation and co-operation to shape the future of beauty. Talking about leveraging the best science and technology to bring breakthrough innovations, Mr. The company also illustrated key innovation breakthroughs echoing these trends, such as 3CE's New Color Effects, Lancôme's Dual LED Youth Treatment, YSL's Touche Eclat Glow-Pact, Prada's Paradoxe Fragrance, and Shu Cleansing Oil's "Shu Purifying Ritual". Its vision is to strategize, create and activate the powerful Beauty Triangle ecosystem for sustainable growth.ĭuring the Summit, L'Oréal decoded the lates t consumer trends in the Beauty Triangle around four key themes including "self-expressive beauty", "supercharged efficacy", "skinification" and "sensorial matters". L'Oréal established the North Asia Zone in 2021, covering five markets of Mainland China, Hong Kong, Taiwan, Japan and South Korea. The purpose of this event is to bring together the different wisdoms and accelerate technology and innovation through co-creation in the region." This dynamic is what makes the North Asia region special, not only as a growth engine but also an inspiration for technology advancement and innovation empowering beauty. There are a lot of cultural relevance and commonalities in beauty needs in the region while each market brings unique strengths. It has a unique eco-system of what we call the Beauty Triangle of C-beauty, J-beauty and K-beauty. The North Asia region represents more than one third of the world's total beauty market. Fabrice Megarbane, President of L'Oréal North Asia & CEO of L'Oréal China, said: "L'Oréal is delighted to host the North Asia Beauty Industry Innovation Summit at this year's CIIE. The Summit is open to industry players and the public in China, Japan and Korea simultaneously in real time. Speakers included experts from beauty, green sciences, AI, digital and medical sectors as well as institutions including Business France and Shanghai Institutes for International Studies. The Summit took place during the China International Import Expo (CIIE) and was attended by key stakeholders from different industries and markets.
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